Elon Musk said, “Any product that needs a manual is broken.” The reason behind this quote is the importance of UX design in any tech product. Not to m...
Elon Musk said, “Any product that needs a manual is broken.” The reason behind this quote is the importance of UX design in any tech product. Not to mention, UX is considered one of the most important features of tech and is used interchangeably with any good business.
Nowadays, UX or user experience design is one of the popular businesses, but what is the meaning of it? And how your business can get successful because of it.
So, before diving into the benefits of UX development, let’s understand what exactly is UX:
What is UX?
Primarily, UX designers focus on the way that any product or service is going to be used instead of just their appearance. And take an integrated approach to make it, as per the requirements. It includes the user experience from beginning to end and includes all customer touchpoints in between.
To understand what this looks like in action, let’s take the example of Apple. The popular tech company brought UX design to the forefront with its user-friendly devices and operating systems. Also, producing great-looking products.
Steve Jobs; the founder of Apple once said: “Design is not just what it looks like and feels like. Design is how it works.” Therefore, first, you must examine the user to get an idea of how any product works.
Why UX Design is Important?
The term “UX” has been pretty popular in the digital world for some time, questions like “why is user experience important?”, or “what do we get by investing in UX for our business?” are still asked by business owners and entrepreneurs.
And to address these questions, here are some of the top benefits for you to make you understand how investing in UX design can be beneficial for your business:
UX Design can Significantly Reduce Costs Down the Line
For any new project that your business takes on, there is always a little bit of risk. However, as UX design and design thinking are mainly focused on research, analysis, and testing, you’re instantly going up for success.
Most of the companies are starting to understand that stopping possible usability problems from the outset, is cheaper than fixing them later with product redesigns or bug amends. Because design changes are easier to make than development changes.
Typically, most of the time only about 20% of bugs that get spotted in a product are actual issues. Whereas, the rest are just usability problems, which could have been solved at the beginning of the prototyping stage.
Though initially, working in this connected manner might seem pretty expensive, it can save a lot of money down the road and help you create a product that is set up for success and user-friendly.
UX Design can Help With Your SEO
Yes, you read it right! A good UX design can result in excellent SEO rankings. Even, Google actively promotes a great user experience in its search results. Because their own goal is to give users the best possible answer to their questions as quickly as they can by providing the relevant information as possible.
This not only helps in SEO but also in paid media or PPC (pay per click) marketing. Platforms like Google Ads, score the results of your “landing page experience” in your ad campaigns and give you suggestions accordingly so that you can optimize the user journey and focus more on these pages.
In a nutshell, UX is an important factor in Google’s search algorithm. If we talk about websites, a bad user experience can gradually result in poor SEO rankings, and in the case of Paid advertising (PPC), an insufficient ad campaign.
UX Design can Help With Increasing Your Brand Loyalty
Having a good user experience helps a long way for any kind of business. It plays an important role in building trust in your product, service, or company and creating a strong relationship with your potential clients. In addition, seamless interaction helps in promoting customer activation, which eventually provides recognition and loyalty to your business, products, and services.
Getting new business leads is just half of the battle. Have you thought about the plan of keeping them if they get converted? If not, then don’t worry because this is one question that is pretty important for eCommerce stores looking to cross-sale several products to their already existing customers.
And an excellent design attracts new users and also helps in keeping and nurturing existing customers.
A customer journey map is a great way to help create customer retention. Usually, they are provided as visual designs or storyboards that strive to map out every renewal of the customer journey from beginning to end.
This allows you to build empathy with your potential customers, understand where they are in the buying cycle, and what possible issues they might face at specific stages in their journey.
So, having a great UX design is one of the crucial ways, through which you can take your business towards success.
Our team of UX designers can develop a product based on key principles as well as user emotions in order to build stronger customer relationships. Enhance your customer’s experience with our UX development services.
Make your project look and feel awesome with Iblesoft…Our business is your solution.