Why Updating Your Website Regularly Is Important

Whether you are a small firm or a large business, adopting to changes is key for survival. Those changes include a lot of updating. The most important...

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Whether you are a small firm or a large business, adopting to changes is key for survival. Those changes include a lot of updating.

The most important thing to keep updated is your website. It is a way to make a good impression on a potential buyers, employees, business partners and perhaps even investors.

You wouldn’t wear the same thing to work everyday, let alone go to a business meeting in a casual outfit. You know how important it is to look the part to make your presence respected. So why not have the same principles for your company’s website? It is your way of making an online presence and it too needs to look the part.

One of the great things about the internet is that regardless of the size of your business, it can competitor. However, as long as you make a good first impression. With a beautifully designed and upgraded site, your business can project the image and professionalism of a true competitor. If you have a large business that doesn’t pay attention to their website, then it might actually be better to have no one at all than to have one that makes your business look bad. That’s just the brutal truth because believe it or not your website speaks volumes about your business.

Updating your business website offers several other advantages like: 

  • Generate more sales
  • Increase search engine ranking
  • Gain a huge competitive advantage
  • Impress customers, employees, investors…everyone on the internet

Don’t Lag Behind the Competition

If that isn’t enough to get your website upgraded immediately, then maybe numbers will change your mind. Your website can be a money-generating machine, if fueled properly. There are over 20 million people shopping online, purchasing everything from books to computers to real estate to collectibles… you name it and its probably sold online. Now out of those 20 million, 94% of people said that website design is a reason they do not trust certain websites. That means taht with a poor website design you are possibly losing out on about 18,800,000 potential customers! That’s a lot of money lost.

Your website has the potential to bring in endless business opportunities. If you do not consistently upgrade your website, then your competitors most likely, which means you will lose out on those customers. So the moral of the story is, don’t lag behind the competition, take the lead, don’t lose out on new business and update your website.

Engage Customers

Old site designs may be beautiful and functional, but today’s tech-savvy customers are using mobile devices to shop. If your site isn’t mobile-friendly or responsive, then there’s more money down the drain.  

A website that is constantly updated attracts and impresses customers more easily. But it also keeps up with the trends. Naturally, when anyone visits your site and sees something interesting then they are more likely to come back. Meanwhile when you add functionalities and a better design then their interest may keep them from leaving. Now, if they can access your site through every device they own, at anytime and anywhere, then you’ve got them hooked. It’s not enough to be accessible, you need to engage them. Keep them interested and in close contact. This is the reason behind some big eCommerce sites keep constantly changing their design and functionalities so that they can keep customers engaged with all things new.

Search Engine Ranking

SEO experts can’t stress updating a site with new content enough. If you can memorize a website’s content, then why go back? You already know what it offers, there’s nothing new to go back to. Consequently, new content doesn’t just give visitors something to look at, it also helps enhance a website’s search engine ranking. That is why we see growth in blogs added to websites. Smart businesses push new content through blogs which not only helps turn their site into a reservoir of information, it helps them rank higher in search engines as well.

Are you looking to update your site? Want a new design and functionalities? Get in touch with IbleSoft today. We offer top of the line web developers and innovative designs.