Optimizing Your Ecommerce Website

Are you looking for a higher conversion rate on your Ecommerce website? If so, we have a couple of tips you can follow to effectively optimize your e-...

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Are you looking for a higher conversion rate on your Ecommerce website? If so, we have a couple of tips you can follow to effectively optimize your e-store and increase sales.

The Science of Optimization

In order to make your site more search engine friendly, you must align optimizing strategies with the latest search engine trends or “search patterns”. Business owners usually stick to what has worked for them in the past and hesitate to follow trends. Instead, they think that what helped them in the past will have similar effects in the future too. But, that’s not necessarily true.

With fast advancing technology many common sales and marketing strategies won’t work. On the contrary, they could turn out to hurt the health of your ecommerce website which will hurt your sales and customer service. You must evolve your business with the latest trends in order to keep up with the competition. So in order to optimize your ecommerce website you must take the following tips into consideration. 

1. Begin with the Ecommerce Website Design

As a business owner, you naturally focus on the aesthetics of your ecommerce website. You want your store to look beautiful, unique and alluring and that’s great. However, what if the design doesn’t go well with your optimization efforts? Then that becomes a problem.

The most important optimization you can make on your e-store is focusing on making the design SEO-friendly. SEO stands for Search Engine Optimization and by enhancing your site’s SEO you directly affect its visibility and ranking in a web search engine’s unpaid results.

A beautiful design can only do so much, nowadays you have to meet certain backend guidelines to make your store stand out on amongst the competition. But, this doesn’t mean that SEO is the only way to optimize your ecommerce website. Other aspects of your site are just as important. 

2. Enhance Product Pages  

The larger your e-store the more product pages it will have. When you have multiple product pages it can get difficult for customers to navigate all of them. That is why it’s better to categorize your pages by placing them in groups with clear options so your customers can find products using an “easy search” bar without any inconvenience.

You can follow these key points to optimize your product pages:

Product Images

All your images should have optimized tags and descriptions such as Alt+ Tags to help increase web traffic. Believe it or not Ecommerce website optimization strategies like adding image tags is a cost effective way to generate more leads.

Additionally, it will raise your brand’s awareness throughout different search engines. As an ecommerce website development company we look for such strategies to help your online business succeed, along with other optimization strategies.

Media Files

Another part of optimization is the user interface and user experience. Most commonly referred to as UI and UX. These don’t directly affect your site’s ranking, but they do help build rapport with your customers. For example, if you add videos that provide product overviews, how to’s or customer reviews then visitors are more likely to trust your store enough to buy.

However, this goes hand in hand with loading time. You have to make sure you compress your media files correctly to avoid loading problems. It’s counterproductive to have cool videos that take forever to load.   

Learn How to Speed Up Your Ecommerce Site’s Load Time

Call-To-Action Buttons

Another way to raise conversion rates is by enhancing the user experience through call-to-action buttons. These type of buttons should link to the corresponding page and be in all of your important pages.

This way you make it easier to navigate your e-store while at the same time keeping users engaged. Call-to-action phrases also help gain interest in your blog posts, sales pages and social media posts.


Like we said before, optimization is more than just about your ranking. A great UI and UX make up a critical part of it as well. By providing customers with quality content on your ecommerce website, you are meeting all of that criteria. In ecommerce website development, optimization leads to higher conversion rates. But when it comes to quality content that leads to higher optimization all around.

You can’t have a successful site without written content. By using keywords, meta descriptions, product titles, descriptions, categories and even promotions you can effect your site’s SEO as well as the user experience. For SEO you should come up with lengthy titles and long-tail keywords.

But, make sure not to repeat keywords because this can lead to spam. Also, make sure product descriptions are brief, but precise and user-friendly. Here, the use of targeted keywords is the smart way to go rather than stuffings your content with numerous trending keywords. Search engine sites pick up on that and they don’t particularly like it. 

3. Start Blogging

If you want to keep your site’s content as clean and compact as possible, then blogging is the best way to generate traffic. Write about interesting topics that revolve around your products. For instance, if you are selling “Rayban Glasses,” then a good blog post can be “How to Identify Fake Rayban Glasses.”

This way you are giving customers useful information while using the right set of keywords to attract search engines and drive a targeted audience to your site. Blog posts can also follow SEO guidelines to help your rankings such as using keywords in the first paragraph and randomly distributing them in the right proportion with clear h1, h2, h3 header categorization.

4. Make Pricing Clear

The last thing you want to do is deceive your customers when it comes to pricing. Customers usually get confused when it comes to prices, especially when an unclear price or no price is set for a product. This can make them nervous and cause them to back out from purchasing the product.

Therefore, make sure that there is maximum transparency in communicating the final price. If there is a possibility for bargaining or auctioning then make that clear too. Whichever type of pricing model you go with don’t let your customers become skeptical. Price guarantee and shipping policies should be clearly stated as well as the terms of sale.

5. Take Advantage of Social Media

The right social media strategy can boost your sales tremendously and popularize both your brand and your products. Therefore, develop interesting posts on Facebook, Twitter, Instagram and even LinkedIn among other social media sites to attract and engage customers. This is where blogging also comes in handy.

As you create blog posts you gain more shareable content for all of your social media platforms while also optimizing your blog performance. This network of posts eventually leads to increased site traffic so if you don’t see initial results, don’t worry. Hang in there because nothing great was built in a day. 

Want to know more on how to optimize your Ecommerce website?

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We provide eCommerce Development and Internet Marketing services for our clients across the US. You can even talk to one of our eCommerce consultants for in-depth advice to help your online business thrive. 

Optimizing a website is necessary for more conversion rates, more traffic, an overall better user experience and of course, more revenue! So don’t miss out on your meeting your full potential and Contact Iblesoft Today!